Proposal · prepared for Blair and Sheridan · 29 May 2026
A few specific fixes for blairandsheridan.co.uk
Blair and Sheridan · Kelvinbridge, Glasgow · website rebuild
I rebuild small-business sites in my spare time when I can see they are leaving good work on the table. I spent some time on blairandsheridan.co.uk and three things stood out, mostly around how little of what makes the shop special, the named workshop, the bespoke process, the reviews that keep mentioning Carla, actually reaches a first-time visitor. Three findings below, then a working rebuild you can click through.
Finding 01
The footer still reads copyright 2018.
What I saw
At the very bottom of blairandsheridan.co.uk the line reads COPYRIGHT 2018, while the newest rings in the gallery are dated 2025. For a shop whose whole proposition is that a ring is made to last a lifetime, a date eight years stale is the first small thing that quietly undercuts the trust the rest of the site is working to build. It is the kind of detail a careful customer notices on a purchase this size.
What the rebuild does
The rebuild carries the current year automatically, so it is never wrong again. More usefully, the footer becomes a proper close to the page, with the Great Western Road address, the by-appointment hours and the named workshop, rather than a forgotten strip of small print.
Finding 02
Google cannot read that you are a Glasgow jeweller.
What I saw
The page source has no Jeweler or LocalBusiness structured data, only the generic page markup the theme ships with. So the Kelvinbridge address, the Monday-to-Saturday by-appointment hours and the steady stream of five-star reviews naming Carla are all invisible to Google rich results and to the AI assistants people now ask for a bespoke jeweller in the West End. A search for engagement rings Glasgow has nothing structured to surface.
What the rebuild does
The rebuild ships Jeweler and Store schema with the 417 Great Western Road address, the opening hours and an FAQ block, plus a written meta description. The same credentials you already have start showing up where people actually search, on the map and in the answer box.
Finding 03
The makers are the selling point, and they are nowhere on the homepage.
What I saw
A bespoke ring is a decision people make about the people they are trusting, not just the product. You have a remarkable story for that: Douglas on the bench, Roddy grading and sourcing the diamonds, Carla guiding the design, and a workshop team with more than ninety years of goldsmithing between them. None of it reaches a first-time visitor on the homepage. The reviews that name Carla by name sit on a separate page most people never open.
What the rebuild does
The rebuild puts the workshop and the people at the centre. A dark slate band introduces the founders and the named bench team, a real review from a recent commission sits beside it, and the four-step design process is laid out plainly so a nervous first-time buyer can see exactly how a commission works before they pick up the phone.
What it costs
No retainer. No contract. No in-person visits, fully remote from Switzerland.
- One round of revisions before launch
- DNS cutover handled (you keep the domain in your name)
- 30 days of post-launch tweaks at no extra cost
- Source code handed over on day 60 (you own everything)
A few things worth answering
What happens to the blairandsheridan.co.uk domain and the shop email?
The domain stays exactly as it is, in your name. Only the hosting moves, from the current WordPress setup to a fast static build. The info@blairandsheridan.co.uk address keeps working throughout. Nothing about how customers reach you changes, the site that answers them just gets quicker and clearer.
We run the shop by appointment. How much of our time does this take?
Very little. I take the words, photos and ring details already on the current site, plus anything new you want to add, and do the build remotely. You review one round of changes before it goes live. The only thing I would ask for is a few minutes on a call to confirm the workshop and bespoke story reads the way Douglas and Roddy would tell it.
Can you add new rings and photos after launch yourself?
Yes. The monthly care option covers small content changes, so when there is a new commission worth showing or a change to the appointment hours, you send it over and it goes up. No theme editor to wrestle with.
If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Glasgow builds this quarter, and the first confirmed wins the slot. If I do not hear back by 8 June, the proposal site comes down.
See the live rebuild ↗ A working preview you can click through. Opens in this tab.